What Goes on a homepage?

Your website’s homepage is the digital storefront of your business, akin to the front door of a physical shop. It serves as the gateway for the majority of your web traffic, making it a pivotal element that requires strategic attention. Whether you’re...

Why branding is more than a logo

As a small business owner, you’ve likely explored the idea of getting a logo designed. However, you may have encountered designers who emphasize that branding is more than just a logo. This isn’t a ploy to upsell; it’s a genuine concern for the...

Branding: A Guide for Small Business Owners

Branding, as per the Oxford Dictionary, involves marking with a branding iron or the promotion of a product or company through advertising and distinctive design. But what does branding really mean, and why is it crucial for your business? Let’s break it down...